About Us – Shivaara

At Shivaara, we believe that the rituals that have grounded humanity for thousands of years deserve a trusted, knowledgeable home in the modern world. We are a UK-based specialist retailer dedicated to sourcing and supplying authentic incense, sacred resins, and traditional Hindu puja essentials — products that carry real meaning, real heritage, and real quality.

Our Experience: Rooted in Tradition

Our journey began with a deep personal connection to the rituals and aromas that define sacred spaces across South Asian and spiritual communities. From the warm, grounding smoke of Loban resin burned on charcoal during evening prayers, to the crisp, purifying flame of Camphor (Kapur) during Aarti — these are not just products to us. They are living traditions. Our journey started on the 15th of August 2002, this is when we took over a small gift shop in east London that had been running for almost 35 years, the shop had previously been serving a wide local community in east London.

Our Expertise: Carefully, Authentically Sourced

We stock an extensive, hand-selected range of products trusted by practitioners worldwide:

 

  • Satya Incense Sticks — handrolled by artisans in India using the highest quality ingredients, including bestsellers like Nag Champa, White Sage, Palo Santo, Dragon's Blood, Sandalwood, and over 30 more fragrances in our Hexa 120-stick range.
  • Rishta Incense — premium slow-burn sticks in Sandalwood, Lavender, Rose, and Mogra, crafted for meditation, yoga, and sacred rituals.
  • Sacred Resins — pure Loban and Gugar (Gugal) resin, sourced from natural tree resins and used for centuries to purify spaces and elevate spiritual practice.
  • Hindu Puja Essentials — including Kumkum (Kum Kum Kanku), Orange Sindoor, White Abil Powder, Pink Gulal, Pure Gangajal Holy Water, Narpa Havan Samagri, and Pure Camphor Tablets — everything needed for daily puja, Havans, Navratri, Diwali, and all auspicious occasions.
  • Bambooless Agarbatti — our Top-Op Saffron Sandalwood Bambooless Incense delivers a purer, cleaner fragrance experience free from woody undertones.

Our Authority: A Trusted Source for the Community

We understand the significance of what we sell. Every product on Shivaara has been selected because it meets the standards expected by those who use these items in genuine devotional and spiritual practice. We do not stock imitations or low-quality substitutes. When you order Satya incense from Shivaara, you receive the same authentic, handrolled product trusted by temples, practitioners, and households across the world.

Our Trustworthiness: Transparent, Reliable, UK-Based

Shivaara is a UK-based business, We ship across the United Kingdom, the European Union, and internationally — with clear, upfront shipping rates and no hidden costs. Our product descriptions are written honestly, drawing on genuine knowledge of how each item is used in practice.

We are committed to being a retailer you can return to with confidence — whether you are stocking up on your weekly Satya incense, preparing for a major festival like Maha Shivratri or Durga Puja, or discovering sacred ritual products for the first time.

Our Mission: 

Our mission is simple, after serving a wide community in east London from our store is Forest Gate, we now want to extend our products and services to a wider audience, Living in a digital first world, we now want to create more awarness of our 24 year old family business, we want to serve a larger audience, maybe serve where puja items are not easily available.

We aim to build an online platform that can achieve the above and serve a wide range of products directly to you, these products will complete your puja, whether it is puja essentials for a havan, wedding or any other ocassion at Shivaara you will be able to buy dry fruits, ghee and even disposable plates, bowls and cups to serve food to your guests after the puja is over.

We look forward to serving you,

Namaste,

Team Shivaara 

 

Get in Touch

Have a question about a product, its use in a specific ritual, or your order? We are here to help. Visit our Contact page and we will get back to you promptly.